Hunt the Truth
Consultez-la en connaissance de cause.
Hunt the Truth est une campagne de communication pour Halo 5 : Guardians débutée le 20 mars 2015.
Historique
Compte à rebours et leaks
Un compte Tumblr, intitulé HUNT the TRUTH (http://huntthetruth.tumblr.com/), affichait l'image d'un projectile gravé du mot Traitor (Traître), et d'un compte à rebours se terminant le 23 mars à 2 heures. Deux boutons permettaient de partager le site sur Twitter, avec le message What seems like the end, is only the beginning. http://huntthetruth.tumblr.com/ #HUNTtheTRUTH #Halo5 et de noter la date de fin du compte à rebours sur les applications de calendriers Outlook, Google, Yahoo, Hotmail et iCal. L'authenticité du site fut attestée par deux tweets de Frank O'Connor [11] et Josh Holmes [12].
CIA391 de Halo Archive découvrit un morceau de carte spatiale[1] rapidement suivi d'un deuxième,[2] puis découvre les mots Gods et Demons sur la première image.[3] Les images auraient été obtenues par manipulation des url du site.[4] Le compte Twitter du site partage ensuite une vidéo de 15 secondes montrant la balle de sniper présente sur le site tirée dans le casque de John-117, le faisant exploser.[5] La vidéo révèle également que la balle possède deux inscriptions : Traitor et Hero.[6] Elle serait issue d'un leak du Tumblr.[7][4]
Suite à la création de sujets de discussions sur Halo Waypoint, plusieurs comptes furent bannis[8] et des messages censurés, confirmant le leak.[9] La vidéo leakée fut finalement mise en ligne officiellement sur YouTube.
Cartes spatiales.
Carte spatiale modifiée.
Benjamin Giraud
Le compte à rebours achevé, le Tumblr devint le compte d'un journaliste et photographe de guerre, Benjamin Giraud, engagé dans le but d'établir un profil précis de John-117. Le journal est diffusé au rythme d'un épisode par semaine, à la fois sur le Tumblr et sur un compte soundclound dédié, sur 12 semaines menant finalement à l'E3 2015. Une version plus détaillée de la vidéo teaser, intitulé Bullet,[10] fut également diffusée, permettant de distinguer l'intégralité des mots inscrits sur la balle : Son, Abductee, Victim, Orphan, Recruit, Soldier, Warrior, Ally, Hero, Savior, Traitor (Fils, Kidnappé, Victime, Orphelin, Recrue, Soldat, Guerrier, Allié, Héros, Sauveur, Traître). La semaine suivante, Giraud diffusa le message confidentiel de son recrutement par Michael Sullivan.[11]
- Hunt The Truth-Message Michael Sullivan.jpg
Message de recrutement de Michael Sullivan.
Épisodes
00 : Primer
<toggledisplay showtext=[Anglais] hidetext=[Masquer]> When you're a war journalist, you see a lot of horrible stuff. All the stories I've done—I've seen the absolutely worst of humanity. But I've also got to seen the best. Six years ago, I saw him. The greatest, most mysterious hero of our time, up-close in action. I witnessed, first hand, what he did that day, and it changed everything for me. Anyone listening to this knows exactly who I'm talking about. The guy who saved us, saved Earth, saved mankind: Master Chief Petty Officer SPARTAN-117, whom we now know as simply "the Master Chief".
A few months ago I was hired to do an in-depth profile on the Chief—exclusive access, the whole thing—since then, I've gotten to talk with a lot of people who claim they know the real Master Chief; the boy, the soldier, the hero... the traitor? See, I've always known where the story was going before it started. I'd known exactly the story I wanted to tell for years, the story of all of us wanted to hear—glossy, inspiring, the blockbuster hero biography. That's all this was supposed to be. But the truth isn't always that clean.
When I pulled that first loose thread, something broke. Now everything is caving in and I find myself stuck with all these ugly questions, questions I never intended to ask. Fabricated histories? People who aren't who they say they are? Cover-ups of cover-ups? That steady drumbeat of theories that used to sound insane, now they don't seem so '"out there".
And these disturbing rumors, reports of anomalies. Something big is happening in deep space, and I can't even corroborate a single fact about one man's life. It's clear to me now. I can't fix the pretty story, but maybe I can break the ugly one.
For the first time in my career I can honestly say I don't know the shape of where is this is going. And in fact, the possibilities have me lying awake at night. But I believe we all deserve to know the real story. We need to know where this leads. I know I do.
So I find myself back at the beginning. Who is the Master Chief? Where does he come from? And he is keeping us safe?
Join me as I hunt the truth about the Master Chief.
</toggledisplay>
<toggledisplay showtext=[Traduction] hidetext=[Masquer]>
Quand vous êtes un journaliste de guerre, vous voyez des choses horribles. Dans toutes les affaires que j'ai traitées, j'ai vu le pire de l'Humanité mais aussi le meilleur. Il y a six ans, je l'ai vu... le plus grand et mystérieux héros de notre époque, en pleine action. J'étais aux première loges de ce qu'il a fait ce jour et cela a tout changé pour moi. Quiconque écoutant ceci sait parfaitement de qui je veux parler, le type qui nous a sauvés, sauvé la Terre, sauvé l'Humanité; le Major Spartan 117, que nous connaissons plus simplement sous le nom de Master Chief.
Il y a quelques mois, j'ai été engagé pour réaliser un profil complet du Major. Avec un accès exclusif, tout ça. J'ai eu l'occasion de parler à nombre de personnes qui clament connaître le véritable Master Chief, l'enfant, le soldat, le héros... le traître. J'ai toujours su où se terminaient les histoires avant de les commencer, j'ai toujours su exactement quelle histoire j'ai voulu raconter pendant des années... l'histoire que nous voulons tous entendre. Brillante, inspirante, la biographie d'un héros de blockbuster.
C'est tout ce que cela aurait dû être, mais la vérité n'est pas toujours aussi propre. Lorsque j'ai tiré le premier fil... quelque chose s'est brisé, maintenant tout est enfoui et je me retrouve avec ces horribles questions... ces questions que je n'ait jamais voulu poser. Des histoires inventées, des gens qui ne sont pas qui ils disent être, des dissimulations de dissimulations.
Toutes ces théories qui me semblaient si folles ne le sont peut être pas tellement au final. Et ces troublantes rumeurs selon lesquelles quelque chose d'énorme se passe au fin fond de la galaxie et je ne peux même pas confirmer un seul fait à propos d'un seul homme. Cela me parait très clair maintenant, je ne peux pas rétablir la belle histoire, mais je peux briser l'histoire déplaisante. Pour la première fois dans ma carrière, je peux dire qu'honnêtement je ne sais pas comment cela va se terminer. En fait, les possibilités m'empêchent de dormir la nuit, mais nous méritons tous la véritable histoire. Nous devons savoir où tout cela nous mène. Je sais que je le veux.
Alors je me retrouve à nouveau au début. Qui est le Major, d'où vient-il et nous protège-t-il ? Rejoignez moi dans ma traque de la vérité sur le Major. </toggledisplay>
01 : A Hairline Fracture
<toggledisplay showtext=[Anglais] hidetext=[Masquer]> Benjamin Giraud: There's a story you tell yourself when the world blows up in your face. There's no way you could have seen it coming. No one could have, so there was no way to stop it. This is what lets you sleep at night. But go back in your mind to before it all happened. Replay it in your head, except this time, maybe you'll see it: something small, out of place. Maybe it's just a single thread, but it's the truth. Nobody saw it coming when they arrived, an alien race known as the Covenant. Before 2552, there was no way anything like that could ever happen on Earth. On one of those distant planets in the Outer Colonies, maybe. But an attack on Earth? Couldn't happen - until it did. It's called glassing. Covenant warships rain plasma down on a planet until everything, and everyone, on the surface melts. Usually it's complete world destruction. Earth only got a taste. The prolonged orbital bombardment destroyed East Africa, killing millions before it ended. None of us were safe anymore. But something else happened that day, too. Or someone. You've heard the eyewitness accounts, every skeptic has seen the footage. I was there and yet, still to this day, it's unbelievable. A massive man in green armor appeared, seemingly out of nowhere in New Mombasa, performed superhuman feats to singlehandedly repel a global invasion, and then disappeared. This was the Master Chief. The unified government's military body, the UNSC, eventually released a statement: who he is, where he came from, and that he's continuing to keep us safe. And that was that. But, who is the Master Chief? Where did he come from? Is he continuing to keep us safe? I'm Benjamin Giraud, and this is Hunt the Truth.
For all us cosmopolitan Earth types who don't venture into the far reaches of space, there's a planet way out in the Outer Colonies called Eridanus II. If you're thinking of visiting, don't bother. It was catastrophically glassed in a Covenant attack in 2530. But 19 years before it got wiped out, our hero, Master Chief John-117, then known as John, was born in a metropolis called Elysium City. That's where I started.
Dion Govender: Do I remember him?! Oh, yeah! You don't forget a kid like that! (fades, continues)
Benjamin: That's Deon Govender. He chatted with me from his home in the Outer Colonies. Deon's retired now, but years ago he taught John at Elysium Primary Education Facility Number 119. Apparently, schools in the Outer Colonies don't have the catchiest names.
Deon: John was something else. He was sharp and quick. Always evaluating the situation. (BG: Mmhmm) The other kids just gravitated to him, you know?
Benjamin: Deon seemed most excited to talk about John's athletic ability. The kids used to play King of the Hill after school. Y'know, the game where you wrestle and push each other to try and be the last man standing.
Deon: I would...I would walk by sometimes, see 'em playing after school, and w-w-w-without fail, I swear, it was always John standing alone at the top of that hill. (laughs)
Benjamin: Right. Right. (chuckles)
Deon: Every single day. As a matter of fact, I think the other kids ended up fighting for who got to be king o' halfway up the hill. 'cause (Benjamin chuckles) nobody was messin' with John.
Ellie Bloom: I definitely remember John. You're going way back... (fades, continues)
Benjamin: That's Ellie Bloom, another lifelong resident of the Outer Colonies. When she was young, she and John lived on the same street, just a few houses down.
Ellie: Well, he was a little younger than me, but, let me tell you, that boy did not look like a kindergartener. He was a big kid. My friend Katrina and I used to meet him in this vacant lot in the neighborhood. The three of us would build these, these obstacle courses out of random junk and then race. Y'know, just kid stuff.
Benjamin: As Ellie talked about her early years in Elysium, it wasn't long before she was getting nostalgic. </toggledisplay>
Liens
Sources